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5.20 Giveaway Contest and Influencer Campaign

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In line with Chinese Valentine’s Day on 20 May 2021, Angel brand held a giveaway contest in May and invited fans to post pictures of homecooked dishes using Angel products, with the hashtag #AngelOnePotWonder. The brand also sent Angel Cooking Kits to cooking-inclined KOLs and celebrities as a goodwill and publicity gesture, encouraging consumers to share their love for family and friends through whipping up hearty dishes.

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