Angel Brand brought the classic taste of Malaysia to the Tastefully Food Expo 2025 at Mid Valley Exhibition Centre, Kuala Lumpur — one of Malaysia’s most-visited consumer food exhibitions, welcoming hundreds of thousands of food lovers each year. Visitors at the Angel Brand booth were treated to product sampling and exclusive expo promotions across the […]
2025
Angel Brand, founded in 1945 and best known for its naturally brewed soy sauces and condiments, is celebrating 80 years of flavour. To mark the anniversary, the brand partnered with Chef Aaron Khor of Fifty Tales — a restaurant recognised for reimagining Malaysian-Chinese traditions with a modern edge. “For 80 years, ANGEL has been used […]
Angel and Sin Chew newspaper’s redemption program brought our 80th Anniversary celebration to 300 new consumers this April! Participants were thrilled, receiving goodies worth over RM30 and enjoying exclusive Angel sauces.
The Sin Chew 95th Anniversary ‘Golden Brands: Soaring Stars’ feature highlights companies with outstanding contributions to Malaysia’s economy in the last five years, revealing their keys to success. Bidor Kwong Heng’s Angel brand is proud to be included as a long-standing Malaysian sauces and condiments name that embraces innovation and expands its diverse product range […]
Celebrating their 80th anniversary, Angel Brand’s Chinese New Year campaign beautifully evokes nostalgia, inviting us to relive cherished memories of family and festive gatherings. Rooted in fond food memories, it celebrates how the familiar tastes and aromas of New Year dishes connect generations and bring loved ones closer. This campaign highlights how great meals create […]