A Nostalgic New Year with Angel Brand

Celebrating their 80th anniversary, Angel Brand’s Chinese New Year campaign beautifully evokes nostalgia, inviting us to relive cherished memories of family and festive gatherings. Rooted in fond food memories, it celebrates how the familiar tastes and aromas of New Year dishes connect generations and bring loved ones closer. This campaign highlights how great meals create lasting moments, warmly bridging the past with the present. Plus, there were exciting prizes to win with purchase of the sauces, adding extra joy to your celebrations!