Bidor Kwong Heng’s history goes back to more than 70 years.
At the young age of 18, Lee Chong-Ho joined the wave of migration from China to what was then known as Malaya and landed in Kampar, Perak. He got a job in a soy sauce factory and this was the beginning that would eventually lead him to founding his own soy sauce business and the iconic Angel brand.
At the soy sauce factory, the young Lee quickly learned the ropes and his talent saw him rise to the position of chief blender fairly rapidly. When World War II came, the factory he worked in was badly affected and so right after the war, he moved further down south to Bidor and started his own soy sauce factory. But as a small cottage industry with very limited capacity, Bidor Kwong Heng had to struggle because the process of making soy sauce and fermented black bean paste took months of brewing. So, the innovative Lee Chong-Ho created a product known as yellow bean paste which required a much shorter brewing period and this yellow bean paste boosted his sales and helped his business to become viable. Today, yellow bean paste has become a common and essential condiment for many types of food dishes.
In the 1950s, during the Emergency period, the British colonial rulers of Malaya relocated the Chinese rural population into special enclaves called “New Villages” and thus, Bidor Kwong Heng was moved to a new site. In this new factory, Bidor Kwong Heng started to expand its business and its market grew to other nearby towns in the state of Perak and part of Selangor state.
Having established itself well in Perak and Selangor, Bidor Kwong Heng embarked on a growth program in the 1980s with investments in manufacturing and sales. The company acquired high tech processing equipment and automated packaging machinery and also further expanded its markets domestically to cover neighboring states and the Klang Valley.
By this time, Lee Chong-Ho’s sons had taken the helm at the business, with elder son Lee Kok Fatt assuming the position of Executive Chairman and Lee Kok Tan taking on the role of Executive Director.